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FOR IMMEDIATE
RELEASE
January 3, 2001
Interep Interactive Inc. Partners with
Asia’s MEZZO Marketing to Rep Each Other’s Sites
Winstar Interactive Media and Cybereps to Market former 24/7 and
chinadotcom Sites in US
NEW YORK (October 8, 2001)
Interep Interactive Inc. announced today that it has partnered with
MEZZOTM Marketing, the former e marketing
unit of chinadotcom corporation (NASDAQ: China) and former partner
to 24/7 Asia, to exclusively sell online advertising into each other’s
portfolio of sites.
Under the agreement, Interep
Interactive’s Winstar Interactive Media and Cybereps, will market
MEZZO Marketing’s online ad properties including leading Asian sites
such as hongkong.com (Hong Kong’s leading consumer portal); Gigigaga.com
(Taiwan’s largest broadband ISP’s content destination): and Alta
Vista in Australia, to its advertiser clients in the US.
Mezzo Marketing will rep
to its Asian-based advertising clients Winstar Interactive Media
sites such as Fodors.com, uBid, Kiplinger.com, Entrepreneur.com,
AccuWeather.com, and education.com; and Cyberep sites such as Reuters.com,
AutoWorld.com, BizReport, RadioWave, WebBuilderZone, HowStuffWorks,
College Club, Peel, Batanga and laMusica. This agreement thus allows
clients from both companies to expand market share by extending
brand exposure into each other’s territories.
MEZZO Marketing, launched
in late September, provides Asia Pacific marketers, including former
chinadotcom and 24/7 Asia online clients, integrated media, direct
marketing, database management, email and technology solutions.
MEZZO exclusively provides the Asia
market with Precision Marketing solutions that are knowledge and
intelligence-based, allowing advertisers such as Heineken, Christian
Dior, Glaxo SmithKline, and Johnson & Johnson to more accurately
and effectively build rewarding and lasting relationships with their
customers.
“Winstar Interactive Media
and Cybereps have primarily focused on U.S. based web properties.
This alliance with MEZZO gives us a substantial presence in some
of the world’s hottest emerging Internet markets,” says Adam Guild,
CEO/President of Interep Interactive. "MEZZO
has been on the ground working these market for a long time and
we expect they will be very effective representing our sites in
Asia.”
“We are indeed very pleased
to work with Interep Interactive,” says Stuart Spiteri, Chief Operating
Officer, MEZZO Marketing. “Their sterling track record of brand
name website representation and innovative media solutions will
no doubt give our clients the additional booster needed to penetrate
the U.S. market. The name MEZZO may still be new to the marketplace
since our recent launch but our expertise and track record of helping
marketers build lasting and profitable relationships with their
customers, is not.”
MEZZOTM
Marketing (www.mezzomarketing.com) was established in September
2001 to provide marketers with a more precise way to identify, solicit,
reach and convert their target customers with intelligent marketing
solutions that let marketers build profitable and lasting relationships
between their brand, product and service, with their end customers.
Powered by human and technological intelligence, MEZZO Marketing’s
suite of marketing solutions include Integrated Media, expresso
Email solutions, Intelligent DataMart and Call Center Services.
MEZZO Marketing’s team of Precision Marketers help marketers plan,
implement, and track marketing activities– be it Brand Building,
Tactical Promotion, Direct Marketing or Relationship Management.
MEZZO Marketing is a member of the chinadotcom group of companies.
chinadotcom corporation (www.corp.china.com) is a leading integrated
Internet company offering e-business solutions, portal and e-marketing
services. The company and its subsidiaries have offices in 10 markets,
including Japan, Korea, Australia, Mainland China, Hong Kong, Taiwan,
Singapore, Malaysia, the UK and the US.
Founded in 1997, Interep
Interactive has become the largest independent online ad sale company
in the United States. Its rep companies include Cybereps, a San
Francisco-based rep firm specializing in ad sales, marketing, and
streaming media sales for some of the web's best networks (which
Cybereps developed) including, Totaltech.com (launched a month ago),
Future Games Network, and Totalwoman.com and 80 web sites delivering
more than 3 billion ad impressions each month; Perfect Circle Media,
which develops innovative media solutions for companies targeting
the financial and business categories; and Winstar Interactive Media
a leading Web property representation company that generates advertising
sales, creates sponsorship and content syndication packages, and
facilitates business partnership programs for a select list of 16
branded web publishers.
With offices in 22 cities,
Interep Interactive's parent company, Interep (NASDAQ: IREP), operates
ABC Radio Sales, Allied Radio Partners, Caballero Spanish Media,
Cumulus Radio Sales, D&R Radio, Infinity Radio Sales, McGavren Guild
Radio and MG/Susquehanna. Interep is parent to the Public Radio
Network, Interep Networks and its new business development team,
the Interep Marketing Group. Support services include Research,
Promotion Marketing and Sports Marketing Divisions.
Cybereps is the first interactive marketing and integrated media sales and web
publishing company. Formed by the merger of Cybereps and Interep Interactive,
the company specializes in ad sales, marketing, and streaming media sales for
some of the web's best content sites and networks. Cybereps is known for quality,
service and its creativity in developing and implementing distinctive sponsorships,
integrated media packages and promotional campaigns. Cybereps publishes The Future
Games Network (FGN), TotalTech.com, and Totalwoman.com, three prominent vertical
content networks. Cybereps clients include Reuters, adsGuide, HowStuffWorks, AutoWorld.com,
BizReport, bonus.com, Cydoor, Coupons.com, FmiTV, Giant Rewards, Hot Telephone,
iBeam, Nutrio, Peel, Planet Source Code, RadioWave, WebBuilderZone, RootsWeb,
SiteExperts, Batanga, and laMusica, among many others. The company has offices
in San Francisco, New York, and Los Angeles.
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