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FOR IMMEDIATE
RELEASE
October 3, 2001
Winstar Interactive Media, Cybereps To
Refuse
Unprofitable Cost-Per-Action Campaigns
Interep Interactive COO John Durham Says "Campaigns Hurt Clients."
NEW YORK (October 3, 2001) Effective October 6th Interep
Interactive Inc. online ad rep firms Winstar Interactive Media and
Cybereps will no longer accept any Cost Per Action Campaigns unless
there is a minimum cash guarantee to the rep firms and the sites
they represent.
"Our sites do not want this business," says Winstar Interactive
Media President and Interep Interactive COO John Durham. "This
is not advertising, this is outright thievery!"
Cost Per Action campaigns are online ad campaigns where the booking
agency or client prefers to pay the web site (and its rep firm)
only if web visitors click on a creative unit and take an action
desired by the advertisers (such as clicking through to a particular
web page; or requesting more information, or filling out a survey,
etc.). CPM pricing (where advertisers pay a fixed sum for every
one thousand people who are exposed to their online ads) is the
model of choice among most online advertisers, comprising 50 percent
of all deals, according to the Interactive Advertising Bureau (IAB),
an industry association in New York.
"CPA campaigns hurt our clients several ways," says Mr.
Durham. "They take up an incredible amount of inventory for
which our clients receive no compensation and the sites have to
eat ad serving costs. With these campaigns we take 100% of the risk
and the rewards are few and far between. They are simply not worth
our blood, sweat and tears."
In an e mail message to his sales forces earlier this week, Mr.
Durham wrote "We are professionals and we should generate real
dollars for our sites, for your efforts and for our companies. We
will take a stand for the industry and refuse this business."
Winstar Interactive Media, a leading web property representation
company that generates advertising sales, creates sponsorship and
content syndication packages, and facilitates business partnership
programs for a select list of branded web publishers including Fodors.com,
uBid, Kiplinger.com, Entrepreneur.com, Office.com, uBid, and education.com;
Cybereps, a San Francisco-based rep firm specializing in ad sales,
marketing, and streaming media sales for some of the web's best
content sites and networks including Totaltech.com; Future Games
Network; Totalwoman.com, Reuters, AutoWorld.com, BizReport, Planet
Source Code, RadioWave, WebBuilderZone, RootsWeb, SiteExperts, HowStuffWorks,
Batanga and laMusica among many others.
Both firms are owned by Interep Interactive Inc. Its parent company,
Interep, with offices in 22 cities, operates ABC Radio Sales, Allied
Radio Partners, Caballero Spanish Media, Cumulus Radio Sales, D&R
Radio, Infinity Radio Sales, McGavren Guild Radio and MG/Susquehanna.
Interep is parent to the Public Radio Network, Interep Networks
and its new business development team, the Interep Marketing Group.
Support services include Research, Promotion Marketing and Sports
Marketing Divisions.
Cybereps is the first interactive marketing and integrated media sales and web
publishing company. Formed by the merger of Cybereps and Interep Interactive,
the company specializes in ad sales, marketing, and streaming media sales for
some of the web's best content sites and networks. Cybereps is known for quality,
service and its creativity in developing and implementing distinctive sponsorships,
integrated media packages and promotional campaigns. Cybereps publishes The Future
Games Network (FGN), TotalTech.com, and Totalwoman.com, three prominent vertical
content networks. Cybereps clients include Reuters, adsGuide, HowStuffWorks, AutoWorld.com,
BizReport, bonus.com, Cydoor, Coupons.com, FmiTV, Giant Rewards, Hot Telephone,
iBeam, Nutrio, Peel, Planet Source Code, RadioWave, WebBuilderZone, RootsWeb,
SiteExperts, Batanga, and laMusica, among many others. The company has offices
in San Francisco, New York, and Los Angeles.
About Interep
Interep is the largest independent sales and marketing company specializing
in radio, the Internet and new media, with offices in 21 cities.
Interep is the parent company of ABC Radio Sales, Allied Radio Partners,
Caballero Spanish Media, Cumulus Radio Sales, D&R Radio, Infinity
Radio Sales, McGavren Guild Radio and MG/Susquehanna, as well as
Cybereps. In addition, Interep is parent to the Public Radio Network,
Interep Networks and its new business development team, the Interep
Marketing Group. Support services include Research, Promotion Marketing
and Sports Marketing divisions. For more information, visit the
company's website at www.interep.com.
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