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FOR IMMEDIATE
RELEASE
October 3, 2001
Cybereps to Represent AccuWeather.com In Sales Agreement
NEW YORK (October 1, 2001) Cybereps, an Interep Company,
announced today that it has become the outside online ad sales representative
for AccuWeather.com, the fastest growing weather Web site in the
world.
Cybereps, a rep firm specializing in ad sales, marketing, and streaming
media sales for some of the web's best content sites and networks,
will provide AccuWeather.com with opportunities for cross media
sales with radio stations, sweepstakes, billboards, and sponsored
messages delivered via e-mail to handheld devices and cell phones
as well as sponsorship opportunities, promotions and sales packages
with Interep Interactive'sother online sales groups. Advertisers
can take advantage of AccuWeather.com's Weather Triggered Marketing,
Category Targeting or Run Of Site ad placements.
"Cybereps comes to AccuWeather.com with a powerful arsenal
of ad sales opportunities for our advertisers," says Dr. Joel
N. Myers, AccuWeather founder and President. "The AccuWeather
brand is well established across the various media and we continue
to work to solidify our branding in a variety of ways, such as the
national advertising campaign we are currently airing to deliver
our message of 'AccuWeather.com - Use it, link to it, or buy it
for your site'. We are confident that Cybereps will not only impress
upon advertisers the value of our online audience but also help
package sales across media that take advantage of the omnipresence
of AccuWeather loyalists."
"AccuWeather.com is the fastest growing weather site on the
Internet today," says Adam Guild, President of Interep Interactive.
"In 2000 alone, AccuWeather.com experienced a 250% growth to
more than 4.4 million unique visitors and 40 million page views
a month. This will be a crown jewel in the Cybereps portfolio."
AccuWeather, the World's Weather Authority, provides a portfolio
of products and services that benefit hundreds of millions of people
worldwide; through the airwaves, via the Internet, in print and
behind the scenes. AccuWeather services 15,000 customers in media,
business, government and institutions and millions more through
AccuWeather.com. AccuWeather also sells content to more than 1,200
Internet sites through the AccuWeather New Media Division, including
CNN Interactive, MSNBC, The Associated Press, The Washington Post
and the New York Times.
Cybereps, a San Francisco-based rep firm specializing in ad sales,
marketing, and streaming media sales for some of the web's best
content sites and networks including, Totaltech.com, Future Games
Network, Totalwoman.com, Reuters, AutoWorld.com, BizReport, RadioWave,
WebBuilderZone, HowStuffWorks, College Club, Peel, Batanga and laMusica
among many others. Cybereps, an Interep Interactive company, represents
80 web sites delivering more than 3 billion ad impressions each
month.
Interep Interactive Inc. consists primarily of Cybereps; Winstar
Interactive Media, a leading web property representation company
that generates advertising sales, creates sponsorship and content
syndication packages, and facilitates business partnership programs
for a select list of branded web publishers including Fodors.com,
uBid, Kiplinger.com, Entrepreneur.com, Office.com, uBid, and education.com;
and Perfect Circle Media which develops innovative media solutions
for companies targeting the financial and business categories. Perfect
Circle Media works with some of the web's premiere financial and
business related websites including, Mydiscountbroker.com, On24.com,
Reuters Finance, Changewave.com, and Stockhouse.com.
With offices in 22 cities, Interep Interactive's parent company,
Interep, operates ABC Radio Sales, Allied Radio Partners, Caballero
Spanish Media, Cumulus Radio Sales, D&R Radio, Infinity Radio
Sales, McGavren Guild Radio and MG/Susquehanna. Interep is parent
to the Public Radio Network, Interep Networks and its new business
development team, the Interep Marketing Group. Support services
include Research, Promotion Marketing and Sports Marketing Divisions.
Cybereps is the first interactive marketing and integrated media sales and web
publishing company. Formed by the merger of Cybereps and Interep Interactive,
the company specializes in ad sales, marketing, and streaming media sales for
some of the web's best content sites and networks. Cybereps is known for quality,
service and its creativity in developing and implementing distinctive sponsorships,
integrated media packages and promotional campaigns. Cybereps publishes The Future
Games Network (FGN), TotalTech.com, and Totalwoman.com, three prominent vertical
content networks. Cybereps clients include Reuters, adsGuide, HowStuffWorks, AutoWorld.com,
BizReport, bonus.com, Cydoor, Coupons.com, FmiTV, Giant Rewards, Hot Telephone,
iBeam, Nutrio, Peel, Planet Source Code, RadioWave, WebBuilderZone, RootsWeb,
SiteExperts, Batanga, and laMusica, among many others. The company has offices
in San Francisco, New York, and Los Angeles.
About Interep
Interep is the largest independent sales and marketing company specializing
in radio, the Internet and new media, with offices in 21 cities.
Interep is the parent company of ABC Radio Sales, Allied Radio Partners,
Caballero Spanish Media, Cumulus Radio Sales, D&R Radio, Infinity
Radio Sales, McGavren Guild Radio and MG/Susquehanna, as well as
Cybereps. In addition, Interep is parent to the Public Radio Network,
Interep Networks and its new business development team, the Interep
Marketing Group. Support services include Research, Promotion Marketing
and Sports Marketing divisions. For more information, visit the
company's website at www.interep.com.
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