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FOR IMMEDIATE
RELEASE
June 11, 2001
Cybereps, an Interep Company, Acquires Perfect
Circle Media
Acquisition Adds Lineup of Financial Web Properties Available to
Advertisers
New York-- Cybereps, an interactive
marketing and media sales firm funded by Interep (Nasdaq: IREP),
announced today it has acquired Perfect Circle Media from Freerealtime,
Inc.
Perfect Circle Media (PCM) is
a new-media advertising sales firm providing media solutions to
the financial category. Launched in September 2000, by Jim Henderson
and John Abraham, PCM has a roster of 20 web sites that include
Reuters, jagfn.tv, On24, Patagon, Idea Advisor, 123jump.com, redchip.com
and others that contribute to more than 150 million monthly page
views.
Under terms of the acquisition
agreement, PCM will operate as a stand alone, independent rep firm
under the Cybereps/Interep umbrella. This will enable PCM to leverage
the Cybereps/Interep infrastructure, including offices nationwide,
a full range of research tools, and other resources that will help
ensure the company's continued success.
Adam Guild, President of Business
and Corporate Development at Cybereps, said: "We are thrilled to
welcome Perfect Circle Media into the Cybereps/Interep family. We
admire the fact that they have created and built a strong company
in such a short period of time. The PCM acquisition makes us the
largest independent financial rep firm and fits nicely with our
strategy for profitability."
John Abraham, Senior VP Sales
of Perfect Circle Media, said: "We are confident that our association
with Cybereps/Interep will provide us with the tools and resources
we need to take our company to the next stage of its evolution.
Cybereps and Interep have a very positive, well-deserved reputation
in the advertising industry, and we are delighted to be selling
beside them."
Cybereps is the first interactive marketing and integrated media sales and web
publishing company. Formed by the merger of Cybereps and Interep Interactive,
the company specializes in ad sales, marketing, and streaming media sales for
some of the web's best content sites and networks. Cybereps is known for quality,
service and its creativity in developing and implementing distinctive sponsorships,
integrated media packages and promotional campaigns. Cybereps publishes The Future
Games Network (FGN), TotalTech.com, and Totalwoman.com, three prominent vertical
content networks. Cybereps clients include Reuters, adsGuide, HowStuffWorks, AutoWorld.com,
BizReport, bonus.com, Cydoor, Coupons.com, FmiTV, Giant Rewards, Hot Telephone,
iBeam, Nutrio, Peel, Planet Source Code, RadioWave, WebBuilderZone, RootsWeb,
SiteExperts, Batanga, and laMusica, among many others. The company has offices
in San Francisco, New York, and Los Angeles.
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