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FOR IMMEDIATE RELEASE
March 12, 2001
Sausalito, CA - "Dear Abby"
and "Cathy" have joined the Totalwoman.com network, as the vertical
content network for women continues to add affiliate web sites.
The Totalwoman.com network provides advertisers with the opportunity
to effectively reach the growing numbers of women using the Net.
"This latest expansion of
Totalwoman.com further enhances our status as a leading portal for
women's interests on the Net," says Crystal Gurin, Publisher of
Totalwoman and Executive Vice President of Cybereps, an Interep
Company. "We have created a powerful alternative for advertisers
targeting women. And, with these new affiliate sites, we continue
to provide our visitors with fresh content that they can't get anywhere
else."
"Dear Abby" and "Cathy"
have joined Totalwoman.com as part of the affiliation with uComics.com.
Women can now get advice and read the latest antics of one of the
country's most popular comic strips, "Cathy", by clicking onto Totalwoman.com.
Joining the uComics.com sites on Totalwoman.com, are FabulousFoods.com,
SecondWives Club.com and WorkoutsForWomen.com. Each of the new affiliates
was hand-selected for its high quality content and editorial expertise.
Totalwoman.com was launched
in April 2000 by online advertising sales firm Cybereps to showcase
the best independent content for women on the web and to provide
advertisers with a top-notch advertising vehicle. The network's
affiliates, numbering more than 30, span interests ranging from
parenting, dating and romance, health and nutrition, to gardening,
astrology and entertainment. Totalwoman has quickly gained recognition
as one of the top destinations for women on the web. At the core
of Totalwoman's success is a commitment to bringing informative
and entertaining content in an easy-to-navigate format.
The four newest affiliates
cover topics ranging from food to relationships, fitness to comics
and columns.
UComics.com lets women escape
into a world of comic books and games, along with advice from Dear
Abby and others. The female-skewed "Cathy" is one of the many comics
featured on the site, and the Fashion Wire Daily column provides
interesting and entertaining news from the fashion world.
FabulousFoods.com offers
a plethora of useful information including recipes, cookbook reviews,
tips on healthy eating, cooking pointers and more, along with a
celebrity chefs feature, message boards for sharing information
and a "cooking school."
SecondWivesClub.com provides
timely support and content to second wives and stepmothers. Founded
in 1997 by Canadian stepmom and second wife Susan Wilkins-Hubley,
the site recognizes the emotional needs of second wives and stepmothers
and bills itself as a "safe haven" where these women can find support
in a friendly environment.
WorkoutsForWomen.com is a
comprehensive fitness site offering tips on weight loss, exercise,
workout equipment, diet and more, plus a monthly newsletter loaded
with information. Other features include a calorie calculator, self-esteem
test and workout log.
Cybereps is the first interactive marketing and integrated media sales and web
publishing company. Formed by the merger of Cybereps and Interep Interactive,
the company specializes in ad sales, marketing, and streaming media sales for
some of the web's best content sites and networks. Cybereps is known for quality,
service and its creativity in developing and implementing distinctive sponsorships,
integrated media packages and promotional campaigns. Cybereps publishes The Future
Games Network (FGN), TotalTech.com, and Totalwoman.com, three prominent vertical
content networks. Cybereps clients include Reuters, adsGuide, HowStuffWorks, AutoWorld.com,
BizReport, bonus.com, Cydoor, Coupons.com, FmiTV, Giant Rewards, Hot Telephone,
iBeam, Nutrio, Peel, Planet Source Code, RadioWave, WebBuilderZone, RootsWeb,
SiteExperts, Batanga, and laMusica, among many others. The company has offices
in San Francisco, New York, and Los Angeles.
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