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FOR IMMEDIATE RELEASE
March 1, 2001
Sausalito, CA - Future Games Network
(FGN.com), a property
of Cybereps, an Interep company, today launched Gamers Gazette WAP
wireless (http://w.gamersgazette.net), providing a new venue for
gamers to obtain the latest industry news. With content as the primary
driver of wireless web adoption, this extension of FGN's current
content product leverages the "anytime, anywhere" capabilities of
cellular phones, PDA's and other widely used wireless devices. Ted
Welch, President of Cybereps explains, "FGN is known within the
gaming industry as a website that is truly on the forefront. The
site has established itself as a leader in gaming information and
promotion. FGN recently attained a Neilsen/NetRatings Top 500 ranking,
due in part to our focus on staying in touch with evolving trends
in gaming and in technology. Users view us a primary source for
information on all that is gaming. The Gamers Gazette WAP, further
establishes our competitive advantage while we tap into emerging
high tech trends."
By creating the wireless-enabled
Gamers Gazette, the inherent functionality of WAP devices allows
FGN to serve the growing wireless content demands, while opening
an additional avenue for sales. Research analysts and companies
predict that mobile advertising will be the number one mobile commerce
application over the next few years. According to Datamonitor, mobile
phones will be the next platform to emerge for playing games, and
further forecasts that 200 million people in Western Europe and
the U.S. will be playing Internet games via mobile phones, which
represents four out of five mobile users.
Given the small screens and
bandwidth limitations with today's wireless devices, content providers
need to combine value to the user without compromising the basic
features that have made early wireless phones so popular. Utilizing
the services of BlueDomino.com, a purveyor of wireless services,
FGN addresses these concerns by ensuring all of the Gazette's graphics
are 2-bit, and the Gamers Gazette logo captures only a 50 second
display before folding into the table of contents for each news
article.
"With Gamers Gazette wireless,
FGN is truly positioned at the forefront of this emerging technology.
This is an exciting opportunity for FGN and Gamers Gazette's ever-increasing
subscriber base as the future of on-demand communication shifts
towards wireless," said Hartley Lesser, Editorial Director and Associate
Publisher of Future Games Network.
About FGN
Future Games Network (FGN.com)
is a vertical portal network consisting of 65 third-party, affiliated
web sites, all providing quality content for and about the gaming
industry. The site spans the digital entertainment arena for computer,
console and wireless customers, as well as news, reviews and subject-matter
expert driven content on the portal site at http://www.fgn.com.
FGN is known as a premier destination on the web for the latest
news, tips and trends in online gaming, along with being a destination
for online contests and sweepstakes for gaming manufacturers. The
site is a Yahoo Top 500 site.
Cybereps is the first interactive marketing and integrated media sales and web
publishing company. Formed by the merger of Cybereps and Interep Interactive,
the company specializes in ad sales, marketing, and streaming media sales for
some of the web's best content sites and networks. Cybereps is known for quality,
service and its creativity in developing and implementing distinctive sponsorships,
integrated media packages and promotional campaigns. Cybereps publishes The Future
Games Network (FGN), TotalTech.com, and Totalwoman.com, three prominent vertical
content networks. Cybereps clients include Reuters, adsGuide, HowStuffWorks, AutoWorld.com,
BizReport, bonus.com, Cydoor, Coupons.com, FmiTV, Giant Rewards, Hot Telephone,
iBeam, Nutrio, Peel, Planet Source Code, RadioWave, WebBuilderZone, RootsWeb,
SiteExperts, Batanga, and laMusica, among many others. The company has offices
in San Francisco, New York, and Los Angeles.
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