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FOR IMMEDIATE RELEASE
Sausalito, California, May
1st, 2000
Kimberly-Clark,
Neutrogena and Fingerhut have signed on as charter
sponsors of Totalwoman.com, which launched on April 3rd, 2000. Cybereps,
the nation's premium online advertising and marketing company, developed
Totalwoman.com, a vertical portal network for women, to provide
national advertisers with a powerful new vehicle for reaching women
on the web.
In creating Totalwoman.com,
the editors scanned the web in search of the best content sites
for women. This network of "best of breed" sites now includes 22
affiliate sites delivering 42 million impressions monthly across
the network. According to Crystal Gurin Burgos, Executive
Vice President and co-founder of Cybereps, "Totalwoman.com was
built in response to requests from advertisers for additional high
quality vehicles to reach women. Our goal in building the network
was to search the Internet for the best sites we could find that
spoke to women. Women are too busy to filter through the thousands
of options on the web. We surfed the web to find the sites that
would most interest them. We searched for sites that provided authoritative
editorial or unique perspectives. We tied these sites together around
a high quality editorial portal with the end results being a powerful
aggregate, Totalwoman.com. From a consumer perspective, we've made
finding pertinent information easier. From an advertisers' viewpoint,
we've made it easier to target women on the web."
Kimberly-Clark, Neutrogena
and Fingerhut have forecasted the value of Totalwoman.com
by signing on as charter sponsors. "We are excited by the response
of national advertisers to Totalwoman.com. With over 27 million
women relying on the web for information, advice and entertainment,
the need for additional means of targeting this audience was apparent,"
adds Gurin Burgos "Totalwoman.com is poised to be a powerful media
brand. Our company (Cybereps) is committed to communicating the
value of this new media outlet and will continue to provide superior
research to help media planners and buyers, as well as clients,
understand the Totalwoman.com audience."
About Totalwoman.com
Launched on April 3, 2000, Totalwoman.com is a vertical network
of quality content sites for women - the best of the best. Totalwoman.com
features its affiliates with articles and redirected links, plus
fresh and original daily updates written and edited by professionals.
Totalwoman.com currently consists of 22 independent websites targeted
to women. The sites include:
www.bigstar.com
- online videotape and dvd movie source www.colorquiz.com
- personality profiles determined by color preferences
www.digsville.com
- co-operative travel guide to help locate homes and destinations
www.dishmag.com
- the latest in glamour, fashion, music and more for young women
www.epregnancy.com -resources
for pregnant couples www.everythingforparents.com
- parenting guide with a wide range of topics and tips
www.foodgeeks.com -- cooking,
dining and kitchen tips www.gardenersnetwork.com
- online source for growing herbs, flowers and vegetables
www.healthsquare.com
- information to help women and their families lead healthy lives
www.holidaynotes.com
- online source for free holiday greetings and cards.
www.interactiveparent.com
-- ideas & inspiration on parenting from infancy - teen years
www.journeywoman.com
- online travel resource for women
www.livingslim.com
- health and fitness site www.lucire.com
- online fashion magazine with features from around the world
www.marriagebuilders.com
- tips for building and maintaining healthy marriages
www.mybackyard.com
- guide to gardening, cooking and creating with plants
www.myria.com
-- the web magazine for Mothers www.newhomemaker.com
- resource for the stay-at-home woman (or man).
www.rootsweb.com
- the most comprehensive genealogy site on the web.
www.sheknows.com
- online directory of sites edited for or by women.
www.teenhollywood.com
- news, scoops and fun relating to Hollywood's top ten stars.
www.thinks.com
- recreation for active minds, includes games, puzzles etc…
Cybereps is the first interactive marketing and integrated media sales and web
publishing company. Formed by the merger of Cybereps and Interep Interactive,
the company specializes in ad sales, marketing, and streaming media sales for
some of the web's best content sites and networks. Cybereps is known for quality,
service and its creativity in developing and implementing distinctive sponsorships,
integrated media packages and promotional campaigns. Cybereps publishes The Future
Games Network (FGN), TotalTech.com, and Totalwoman.com, three prominent vertical
content networks. Cybereps clients include Reuters, adsGuide, HowStuffWorks, AutoWorld.com,
BizReport, bonus.com, Cydoor, Coupons.com, FmiTV, Giant Rewards, Hot Telephone,
iBeam, Nutrio, Peel, Planet Source Code, RadioWave, WebBuilderZone, RootsWeb,
SiteExperts, Batanga, and laMusica, among many others. The company has offices
in San Francisco, New York, and Los Angeles.
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