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FOR IMMEDIATE RELEASE
Sausalito, California, March
27, 2000
On April 3, 2000 women will have
a new home on the Internet. Cybereps, the Internet's premier advertising
and marketing organization announces the launch of its newest property,
Totalwoman.com. With over 27 million women now online there is a
striking need for a new, quality editorial alternative. Totalwoman.com
fulfills this need with a unique vertical portal network of "best
of breed" independent sites that are designed with today's woman
in mind. This network of 25 independent sites is already attracting
over 42 million pageviews monthly. Totalwoman.com combines fresh
editorial content, style and substance in a comfortable and easy
to navigate environment.
Michael Warsinske,
co-founder and CEO of Cybereps states, "Women are relying heavily
on the Internet for information, entertainment and purchasing. Given
the typical time constraints that are facing women today, there
is little free time in their day to discover all the websites that
pertain to them. Totalwoman.com has searched the web and filtered
though all the options that exist in cyberspace to find the best
sites. We've done the web-surfing for women. We've uncovered the
most informative, entertaining and viable sites on the Web to create
the network that is Totalwoman.com. Through our vertical portal
network, a visitor can click onto one of our affiliate links to
gain information pertinent to her lifestyle and needs." Within the
framework of Totalwoman.com viewers can gain information on family
issues, fashion, health, financial matters, career and entertainment.
The format enables Totalwoman.com to quickly adapt to the changing
needs of its viewers, and respond to changes that are occurring
on the Internet. All of this is being done in an effort to provide
the best information to women.
As a promotional part of
the launch, consumers can enter online to win a trip for two to
the Canyon Ranch Spa of their choice. "Knowing the demands that
are placed on women," adds Warsinske, "an escape to Canyon Ranch
is the ideal prize package to win." Canyon Ranch has locations in
Tucson, the Berkshires and Las Vegas.
Totalwoman.com launches
nationally on Monday, April 3, 2000.
Cybereps is the first interactive marketing and integrated media sales and web
publishing company. Formed by the merger of Cybereps and Interep Interactive,
the company specializes in ad sales, marketing, and streaming media sales for
some of the web's best content sites and networks. Cybereps is known for quality,
service and its creativity in developing and implementing distinctive sponsorships,
integrated media packages and promotional campaigns. Cybereps publishes The Future
Games Network (FGN), TotalTech.com, and Totalwoman.com, three prominent vertical
content networks. Cybereps clients include Reuters, adsGuide, HowStuffWorks, AutoWorld.com,
BizReport, bonus.com, Cydoor, Coupons.com, FmiTV, Giant Rewards, Hot Telephone,
iBeam, Nutrio, Peel, Planet Source Code, RadioWave, WebBuilderZone, RootsWeb,
SiteExperts, Batanga, and laMusica, among many others. The company has offices
in San Francisco, New York, and Los Angeles.
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