FOR IMMEDIATE RELEASE
Sausalito, CA, November 23, 1999
Online ad sales and marketing firm
adds prominent consumer information sites to its client list, enabling
advertisers to reach influential audiences of automotive and home
buyers
-- Cybereps, the Internet's leading advertising
sales and marketing organization specializing in the individual
representation of the Web's best content sites, today announced
that it signed exclusive agreements with AutoWorld and iOwn.com.
An established resource for the automotive, finance and insurance
industries, AutoWorld gives car buyers on the Web access to continuously
updated automotive pricing, in addition to a depth of automotive
resources. Forrester predicts that the Web will influence 50% of
all new car purchases by 2003.
Known for its award-winning, easy to-to-use home mortgage site,
iOwn guides home buyers from beginning to end through the home buying
process, putting them in control of their investment by providing
the necessary research and tracking tools. Killen & Associates
estimates that home loans originated and processed on the Web will
hit $364 billion by 2005 (representing 30% of the entire home loan
market.)
"Both AutoWorld and iOwn have become category leaders, by providing
an exceptional depth of useful content to sophisticated consumers,"
said Ted Welch, Cybereps President. "Each site has a large
dedicated core audience which enables us to present advertisers
with many exciting sponsorship and advertising ideas."
AutoWorld is the Web's destination for consumers in the market for
new and used cars. In addition to sophisticated new and used car
pricing, visitors can access an enormous searchable database of
automotive content dating back from 1985. AutoWorld's loan calculator
provides quick payment assessment. A buying tips section provides
proven auto buying negotiation advice. Autoclub offers roadside
assistance. Car classifieds is a national listing of car-related
jobs and Live Consultants are car purchasing experts available a
phone call away for serious buyers.
"We selected Cybereps to take us to market because of their
success in selling special interest content sites, said Paul Meek,
Sr. President of AutoWorld." Their reputation for excellent
service, ad sales and marketing experience will take our site to
the next level. We look forward to working with Cybereps as we continue
to expand our media property."
IOwn's visitors are homebuyers (25-49) with a medium income of 75K.
They use the site to manage every part of their home purchasing
and financing process. Visitors search for homes on the market,
compare rates, get recent home sales prices and then apply for a
loan, work with a consultant and view the progress of their loan
online.
"IOwn provides the personal service of a traditional mortgage
company with the unbiased advice that only an online service can
offer. We do this by empowering home buyers with the most comprehensive
set of Web tools in the industry," said Joe Delaney, Director
of Business Development, iOwn. "We are extremely pleased to
work with the Cybereps' team. We believe that their proven expertise
in representing quality content is the perfect match to represent
iOwn"
About AutoWorld (http://www.autoworld.com)
AutoWorld is the car buyers pricing and buying guide for new and
used vehicles. Founded in 1994, AutoWorld is an established provider
of automotive pricing information for the automotive, finance and
insurance industries. Built and run by industry experts, AutoWorld.com
gives consumers the best set of resources available to make a successful
car purchase. At AutoWorld.com, automotive quotes are updated continuously.
After selecting a car, AutoWorld.com's dealer program connects the
buyer to a local dealer in their area. AutoWorld's database is an
enormous searchable resource of car-related information. Autoworld
has partnerships with leading online sites that provide extensive
services beyond which car to buy. Partners include: Careershop.com
(supplying car-related job opportunities), AutoClub (road side assistance
plus more), Media General Financial Services (providing corporate
information and stock quote on automotive manufacturers) Additional
partners include: Homefair.com, Ehola.com and dbusiness.com. AutoWorld's
newsletter (100,000 subscribers and growing) delivers the best tips,
leasing and hot automotive updates for car lovers. AutoWorld is
a privately held corporation with offices in San Mateo, California;
Phoenix, Arizona; and Baca Raton, Florida.
About IOwn.com(http://www.iown.com)
iOwn, Inc. is the leading one-stop resource for homes and low-cost
loans online. Through onsite content, customized tools and experienced
Loan Consultants, iOwn simplifies home financing and ownership,
while passing on significant financial savings to the customer.
Consumers can use the site to shop and compare rates, search
for a home from a large selection of current home listings, access
recent home sale prices, prequalify, preapprove, apply for their
mortgage and then track the progress of their loan online.
Consumers also have access to a wide variety of services related
to buying and owning a home through iOwn's Home Resource Center,
including insurance, moving, home improvement and neighborhood information.
iOwn has received numerous awards, notably the Forbes Favorite in
the Home Buying category (September 1999), a winner on Kiplinger's
website in the Home Buying category (June 1999), a finalist in the
Finance, Insurance and Real Estate category for the Computerworld
Smithsonian Award (June 1999), and the E-Commerce Gold Medal winner
for US WEST's Website Champions Competition (April 1999). iOwn was
founded in October 1996 as HomeShark, Inc., and has its headquarters
in San Francisco, Calif., with a customer service center in Martinez,
Calif.
Cybereps is the first interactive marketing and integrated media sales and web
publishing company. Formed by the merger of Cybereps and Interep Interactive,
the company specializes in ad sales, marketing, and streaming media sales for
some of the web's best content sites and networks. Cybereps is known for quality,
service and its creativity in developing and implementing distinctive sponsorships,
integrated media packages and promotional campaigns. Cybereps publishes The Future
Games Network (FGN), TotalTech.com, and Totalwoman.com, three prominent vertical
content networks. Cybereps clients include Reuters, adsGuide, HowStuffWorks, AutoWorld.com,
BizReport, bonus.com, Cydoor, Coupons.com, FmiTV, Giant Rewards, Hot Telephone,
iBeam, Nutrio, Peel, Planet Source Code, RadioWave, WebBuilderZone, RootsWeb,
SiteExperts, Batanga, and laMusica, among many others. The company has offices
in San Francisco, New York, and Los Angeles.
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