FOR IMMEDIATE RELEASE
Sausalito, CA--July 13, 2000
Online Advertising Sales Firm Now
Provides Advertisers With Premium Opportunities to Reach Fast Growing
Audience of Internet Business Professionals
Cybereps, the Internet's
leading advertising sales and marketing organization specializing
in the individual representation of the web's best content sites,
today announced it signed an exclusive agreement with eMarketer
to provide outsourced sales and marketing representation.
"Known for its timely
and unbiased research on all matters pertaining to e-business, eMarketer
has emerged as a category leader," said Crystal Gurin Burgos,
Executive Vice President of Cybereps. "We are pleased to add
this important property to our list of premium content sites. The
eMarketer audience makes vital online business decisions. The value
of this hard to reach audience to advertisers is exceptional."
eMarketer's influential audience
of mid to high level executives who are e-commerce decision makers
visit the site and rely on the weekly newsletter for the latest
concepts, trends and solutions on e-business. They turn to eMarketer
because it is the authority on doing business online. With online
business trade of goods in the United States expected to rise from
$43 billion in 1998 to $1.3 trillion in 2003, eMarketer's audience
base is expected to grow dramatically.
"We selected Cybereps
because of their extensive experience and great success in launching
other internet advertising and marketing sites. Plus, their extraordinary
ability to think outside of the box provides eMarketer with the
best creative advertising representation available on the web,"
said Sam Alfstad, editor of eMarketer.
About eMarketer (www.emarketer.com)
eMarketer is a New York-based firm that aggregates information relating
to the internet. The company's summary reports on the net marketplace,
aggregates, filters, organizes and analyzes the statistics, news
and information businesses need to succeed on the web. eMarketer
is recognized worldwide as the authority on business online and
its award-winning web site has been visited by hundreds of thousands
of e-marketers from over 105 countries around the world.
Cybereps is the first interactive marketing and integrated media sales and web
publishing company. Formed by the merger of Cybereps and Interep Interactive,
the company specializes in ad sales, marketing, and streaming media sales for
some of the web's best content sites and networks. Cybereps is known for quality,
service and its creativity in developing and implementing distinctive sponsorships,
integrated media packages and promotional campaigns. Cybereps publishes The Future
Games Network (FGN), TotalTech.com, and Totalwoman.com, three prominent vertical
content networks. Cybereps clients include Reuters, adsGuide, HowStuffWorks, AutoWorld.com,
BizReport, bonus.com, Cydoor, Coupons.com, FmiTV, Giant Rewards, Hot Telephone,
iBeam, Nutrio, Peel, Planet Source Code, RadioWave, WebBuilderZone, RootsWeb,
SiteExperts, Batanga, and laMusica, among many others. The company has offices
in San Francisco, New York, and Los Angeles.
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