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A Powerful New Vehicle for Reaching Women on the Web.

Totalwoman.com is a vertical content network of quality content sites for women - the best of the best. It is designed to provide women with a new alternative on the web - style and substance in a comfortable and easy to navigate environment - a perfect solution to information overload on the web.

Already the Internet's primary buyers, women are quickly becoming the Internet's primary audience. Totalwoman.com is an exciting new destination for the rapidly growing generation of women online and a powerful new vehicle for the advertisers who need to reach them.

46 Million Monthly Page Views
4 Million Monthly Unique Visitors

Audience Profile | Advertising Opportunities | Women on the Web| Women Shopping OnLine| Network Editorial Affiliate | Technical Specs | Contact Information | View Site

Audience Profile
89% Female
Average Age: 34
Average HHI: $54,462
73% Employed
Average time spent on the network: 40 minutes
Average experience using the internet: 4 years

Advertising Opportunities
Totalwoman.com provides significant value to its advertisers and audience.
Daily content updates ensure a repeat audience of net savvy women who regularly browse and purchase online. Advertising opportunities include Run of Site, Run of Network, Custom Sponsorships, and Boxes, Buttons and Banners.

  • Top Banner Ads ROS (468x60) $30 CPM
  • Side Boxes ROS (125x125 Boxes) $20 CPM
  • Side Boxes ROS (120x60 Boxes) $10 CPM
  • Side Buttons ROS (88x31 Boxes) $5 CPM
  • Customized Sponsorship

The Total Picture on Reaching Women on the Web
Totalwoman.com provides impressive numbers when it comes to reaching women. A Spring 2001 site survey revealed important facts relating to the Totalwoman audience.

Marital & Family Status
48%   Married
33%   Single
53%   Have Children

Visitors plan to...
Shop Online 68%
Enter an Online contest or sweepstakes 66%
Redeem an Online coupon 43%
Bank Online 26%

Sources visitors turn to for women-related information:
38% Women focused websites
33% Word of mouth - family/friends
22% Women's Magazines
7%   TV

Unduplicated Audience
Totalwoman visitors have not been to the following sites in the last 30 days:
73% iVillage
83% Martha Stewart
85% Women.com
88% WomensCentral
88% Oxygen

Source: Totalwoman Visitor Survey; Advantage Business Research, April 2001; 3,537 Respondents


Women Shopping Online
According to @plan, 75% of women have shopped online and 48% have purchased products online in the last 6 months. While men have staked out the computers and electronics markets, women dominate clothing and travel vacation packages online.

Women are more likely than men to shop online for toys, pet products, groceries, flowers, furniture, jewelry, cosmetics, health products, and gourmet food.

Women and men equally enjoy shopping online for music CDs/tapes, movies, event tickets, books, personal loans, appliances, business supplies, and real estate.

A January 2000 report conducted by Cyber Dialogue, reveals the actual dollars spent online during the holidays:

  • It was predicted that women were to spend an average of $271. They actually spent an average of $468.
  • Men, on the other hand were predicted to spend an average of $381, but they actually spent only $206

Network Editorial Affiliates
AskTheDreamDoctor - Understand and interpret your dreams on the DreamDoctor.com

AstroHoroscopes - AstroHoroscopes provides informative astrological horoscopes for users.


Career@Totalwoman - Search the database for the perfect job or get career-enhancing tips and advice.

Cathy Comics - The ever-popular "Cathy" comic strip is online on Totalwoman.com

ChefMom - ChefMom provides fast and delicious recipes and meal planning ideas for busy moms.

ColorQuiz - A free five-minute personality test that is very simple to take yet amazingly accurate!

DearAbby - The world's most popular advice columnist can be found online on Totalwoman.com.

digsville - The Global Home Exchange Community featuring online home exchange, forums and live chats.

Dishmag - Glamour, Style, Fashion, Music, Sports & More!

ePregnancy - Resources for pregnant families.

EverythingForParents - Sites to guide through the adventure of parenting.

FabulousFoods - Tips and tricks on food preparation, healthy eating and special recipes.

FabulousTravel - Practical tips and advice on traveling well on a budget.

Foodgeeks - Thousands of recipes, cooking information and much, much more.

FocusOnStyle - Reality-based fashion, beauty style on shopping online for active style-conscious women.

Gardners Network - Gardening tips for the home.

GeoParent - Ideas, interaction and inspiration through pregnancy and for parenting children, from newborns to teens.

GetRomantic - Ideas and tips for spicing up the romance in your relationship.

HealthSquare - A Health information resource for women with an emphasis on pregnancy, infertility, cancer, sexually transmitted diseases and AIDS.

HolidayNotes - Source for free festive holiday greetings.

LearntheNet - Learn the Net, an Internet Guide in 5 languages--English, Spanish, French, Italian and German.

Lucire - The fashion magazine that's about being yourself. Your source for fashion, beauty and travel around the world.

mybackyard - Helps simplify your life. Built by women, holiday gifts, garden, herbs, kitchen, art, health, household pets and community.

Myria - The magazine for Mothers. Support, information and resources for women who are mothers.

NewHomemaker - Provides practical advice and resources for the woman (or man) who stays home to care for family, including children and the elderly.

Nutrio - The healthy lifestyle site that provides dieting advice and tips to help people achieve their health and fitness goals.

SheKnows - A directory of sites for or by women including informational, educational, inspirational online resources.

TalkToTara - Features indepth interviews in streaming audio with Celebrities, Authors, Actors, Actress and Personalities of interest.

TeenHollywood - News services, audio/video profiles of Hollywood's top teen stars, contests, trivia, weekly celebrity chat sessions and much more.

Ucomics - Check out the latest on your favorite comic strips online on Totalwoman.

WomanMotorist - The destination for car buying guides, tips on automotive care, and articles written specifically for women drivers.

Technical Specifications
468x60 Banner, 12k max file size
125x400, 22k max file size
125x125 Button, 10k max file size
120x60, 8k max file size
88x31 microbutton, 6k max file size

No looping restrictions.

Most rich media accepted; must be sent 7 business days prior to campaign launch in a Text (.txt) attachment. Rich Media campaigns are limited to 4 creatives per campaign, one creative change per month.

Standard creative (animated .gif) is due 2 business days prior to campaign launch. GIF only campaigns are limited to 8 .gif creatives per campaign, one creative change per month.

3rd party ad serving accepted (reports and/or online access to 3rd party reporting must be provided to Cybereps Traffic Dept.)

Contact Information
Advertising: adsales@cybereps.com
Traffic: traffic@cybereps.com



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