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On Target for IT Professionals

Totaltech.com is a new vertical content network for IT professionals. With comprehensive and up to date industry and tech news, reviews and analysis, Totaltech.com and its “best of breed” editorial affiliates effectively connect advertisers to their target market - technical professionals who are evaluating and purchasing computer products and services for their companies. The network also attracts individual buyers of hardware, software, and networking products who are constantly evaluating new products and technology applications, from PCs, servers, and laptops to handheld devices and wireless applications.

Monthly Page Views: 36 million
Unique Visitors: 3 million

Audience Profile | Overview | Advertising Opportunities | Contact Information | View Site

Audience Profile
TotalTech.com Delivers Your Customers

TotalTech.com is targeted to IT professionals. The editorial across the network -- the portal, affiliate web sites and newsletters -- provides an unparalleled resource for these decision-making professionals who use the web to research products, understand developing trends and help them make informed buying decisions. Who visits Totaltech.com and its affiliate sites? A wide range of IT and Internet professionals, from programmers and software developers to CIOs and web developers - all with a common interest - keeping current on the technology that is vital to their company’s success.

Overview
TotalTech.com Points IT Professionals in the Right Direction

TotalTech.com provides breaking news and information in one easy to navigate network. The portal site contains the latest news and product insights from the best editors in the technology reporting business. The site is constantly updated and contains information on all product categories and substantive areas of technology.

TotalTech.com affiliate sites have been hand-selected by its editors for their quality and usefulness. This provides users with the information they need quickly and advertisers with the right editorial environment for their message.

The Portal
Hot Tech News

TotalTech.com provides daily tech news in the following categories: software, servers, hardware, developer, communications and high tech industry.

Hot Product Insights TotalTech.com also publishes editorial highlights, updated daily from the TotalTech affiliate sites -- reviews, trends, demos, tools, etc, linking to the affiliates for the full story.

NETWORK EDITORIAL AFFILIATES
The individual content sites within TotalTech are carefully chosen because of their excellent editors and compelling content. The sites contain content that serves the varied informational needs of the technology professional and the IT community. They cover a wide range of topics from PC diagnostics and new hardware products to software and web development tools.
Dice.com

Dice.com--the #1 IT recruitment site on the web according to Media Metrix. As part of Earthweb, Dice offers over 100,000 employment opportunities to recruitment executives and IT job seekers. The site is growing rapidly and is widely known for its quality visitors and services. View the Site.

PC Pitstop PC Pitstop--edited by David Methvin and Martin Heller who are formerly top technical editors at Windows Magazine. PC Pitstop provides online diagnostics for PCs and gives the user tips on improving the performance and capabilities of their system. The PC diagnostics are free and safe, and the site traffic is booming as more PC buyers find and utilize this unique tool. View the Site.
Penstarsys.com Extensive reviews and articles are provided to IT professionals through Penstar Systems. It is the destination of choice for professionals looking to gain insights into the best new IT products on the market. View the Site.
Lost Circuits LostCircuits.com is a computer hardware review and news site providing clear, up to date information and reports. View the Site.
Real World Tech Real World Technologies provides a media for IT industry experts to use their own training and experience to provide insights into “real world” trends and implications of technology. View the Site.
PC Guide PC Guide is one of the Internet’s premier sites for detailed PC reference information to provide answers to critically needed questions. View the Site.
Planet Source Code PSC has the largest public programmer database anywhere on the web with over 1.5 million lines of code, articles and tutorials in seven languages. The site also includes an extensive job listing for IT professionals. View the Site.
Site Experts Site Experts- edited by Scott Isaacs, noted author of the book entitled Inside DHTML, Site Experts contains the best HTML and XML tutorials that are available on the web. The site is growing and provides the most complete and effective HTML development editorial available. View the Site.
WebBuilderZone Web Designers consider the WebBuilderZone network a primary source of information and materials that simplify their jobs and increase the impact of their website. Developers gain obtain clip art, animated gifs, type, graphics and even marketing information to create top-notched websites. View the Site.
CFX Web CFX Web is a premium information site for developers that offers extensive demos, daily news, forums, onlineIRC clients, source code and more. The site is a vital link for IT professionals to communicate with one another on topical issues. View the Site.
3D Accelerated Hardware reviews are the focus of 3D Accelerated as the site provides extensive bottom-line analysis of new hardware products and services to computer savvy individuals. The site gives no-nonsense reviews to clearly detail the value of each product to the user. View the Site.
Exams Online ExamsOnline.com is a leading IT certification portal providing Exam Prep and Pre and Post-Assessment services globally. Started in 1997, ExamsOnline.com has grown to be amongst the top IT certification Exam Prep companies. View the Site.
GDSE 3D graphics, info, articles, tutorials and insights into the latest books on design and programming data are what separates GDSE from the pack. View the Site.
SearchHound SearchHound empowers its Webmaster community through a group of online services to build, enhance and expand their online business and provides real-time relevant search results for users. SearchHound maintains a relationship with a growing, targeted community of more than 600,000 opt-in Webmasters. View the Site.
Source Code SourceCode.com is a central meeting and information point to developers around the world, offering a free suite of online development utilities, code libraries, tutorials, information and a multi-platform hosting environment for mutual storage, joint development, testing and deployment of all kinds of software projects for open source programmers. View the Site.
Cydoor Technologies Cydoor empowers the desktop for leading software business around the world by enhancing revenue, enabling interactive customer communications, and improving market share. The award-winning technology and service deliver dynamic results for advertising. View the Site.
TotalTech.com and its affiliate sites provide the highest level of editorial content and the highest caliber of editors and content providers. This content provides a strong attraction for the most influential and well-informed buyers of new technology products and services. This high editorial standard guarantees that TotalTech delivers only the best buyers and visitors providing a solid network of technology sites for successful advertising and sponsorships.

Advertising Opportunities

Format Dimensions Cost
Large Rectangles
336x280 OR 360x300

*Only available on the TotalTech portal, not across the network.
$180 Net CPM
Skyscrapers 120x400 $90 Net CPM
Banners 468x60 $50 Net CPM
Boxes 125x125 Net $25 CPM
Boxes 120x60 $12 Net CPM

Charter Advertising Packages - Q2 2001

Charter News Sponsor
Cost Format Impressions

$25,000 per month

$16.13 Net CPM

336x280 or 360X300 large rectangle
(portal only)

50,000
120x400 skyscrapers
100,000
468x60 banners
400,000
120x60 boxes
1,000,000

Charter Advertiser
Cost Format Impressions

$10,000 per month

$25.00 Net CPM

468x60 banners
400,000

Contact Information
Advertising: adsales@cybereps.com
Traffic: traffic@cybereps.com



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