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An Exceptional Opportunity to Target Teenagers and Young Adults

TeenHollywood is a leading website covering Hollywood's top teen stars. The site offers news and information, audio and video clips, and the latest gossip on the hottest teen performers. The site enjoys extensive "stickiness" generated through a constant flow of contests, promotions and online chats. Lively graphics and high-impact newsletters keep teens riveted to the site. Advertisers give the site great reviews in its ability to motivate the teen consumer.

Monthly Unique Visitors: 120,000
Monthly Page Views: 1,000,0000

Overview | Audience Profile | Teen Market Summaries | Advertising Rates & Opportunities | Contact Information | View Site

Overview
TeenHollywood captivates its audience as soon as they log on with a cool and colorful home page covering up-to-date news on movies, TV and music, as well as celebrity interviews with video and audio clips. The official celeb' site draws a crowd of teenage fans eager to view their favorite stars, such as: Kirsten Dunst,
Mila Kunis, Jenna Leigh Green, Wilmer Valderrama, plus many more!

In addition, the site offers newsletters, huge contests, prizes, trivia and moderated weekly celebrity chat sessions with Hollywood's hottest teen stars. By hosting chats, discussion groups and mailing lists, TeenHollywood creates an online experience in which fans return again and again.

TeenHollywood partners with Yahoo! Chat, and the Internet Top 40 Countdown.

Audience Profile

• Average Female Age: 15
• Average Male Age: 17
• 75% of TeenHollywood's visitors are Female; 25% Male

Teen Market Summaries
Internet Usage for American Teenagers 12-17

According to a January 2000 report conducted by TEEN CARAVAN, 91% of American teens use the Internet. The average teenager in the US spends approximately 5 hours a week online.

Access Locations:

• 66% use the Web at school - or 64% at home
• 21% log on from a friend's house
• 12% access the Internet from the library

Online Usage:

• 89% use the Internet for school research
• 68% use it for e-mail
• 48% research the weather, sports and news
• 46% prefer to spend time in chat-rooms (51% are girls)
• 19% log on to play games (25% are boys)
• 17% shop
• 14% for music

Source: TEEN CARAVAN survey conducted January 16 - 20 among a national sample of 1002 teens, ages 12-17, 911 of whom reported using the Internet. The margin of error is +/- 3%.

Young Consumers & Shopping Online
According to Forrester Research, online consumers ages 16- 22-years-old will spend about $4.5 billion online this year -- more than 10% of their disposable income.

The report reveals that this age group shops mainly for health products, cosmetics and grocery items. Of those who have been buying online for six months or more, 21% of young consumers have bought PC hardware online, as opposed to only 5% of adults.

Key findings:

• About 16% of 16- 22-year-olds have bought consumer electronics online, versus 10% of adults
• Nearly 6% have bought groceries online, compared with 2% of adults
• Roughly 60% of young Net buyers have used online price comparison sites, versus two-thirds of adults

In addition, Forrester found that 45% of young Netizens have visited a demand-driven pricing site, most often setting prices for travel, books or software. They complete their shopping with coupons, with 60% visiting sites that feature printable coupons.

Source: Forrester Research, Winter 2000

Teenage Market Predictions

• By 2002, kids and teens will account for over $1.3 billion of the e-commerce dollars spent. (Teenagers spent $141 billion overall last year. One survey says they spend an average $94 a week -- that's $5,000  a year!)
  
• 67% of online teens and 37% of online kids say they've researched or bought products on the Internet.
  
• "Today’s kids are sophisticated and see the Internet as a preferred tool for information gathering; commerce is a natural progression," says Anya Sacharow, an analyst with Jupiter’s Consumer Content Strategies.

Source: Jupiter Communications

Advertising Rates & Opportunities
TeenHollywood offers an unmatched demographic. Special sponsorships are available throughout the site as well as banner, button and tile ad campaigns.

• Banner Ads: $25 CPM

Contact Information
Advertising: adsales@cybereps.com
Traffic: traffic@cybereps.com