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A Great Place for the latest Gossip.
NationalEnquirer.com gives its users news they won't get anywhere else, many of them online exclusives not found in other magazines, websites, newspapers or on television. NationalEnquirer.com skews younger than its print counterpart, delivering a fresh audience, eager for stories and gossip about their favorite celebrities. NationalEnquirer.com users can also access customized news via our newsletters, talk amongst themselves on our message boards, or chat to Enquirer reporters and columnists such as gossip columnist Mike Walker. With all these features, this site gives advertisers one of the most high profile and efficient media vehicles on the Internet.

Monthly Page Views: 5 million
Monthly Unique Visitors: 375,000

Audience Profile | Overview | Advertising Opportunities | Technical Specifications | Contact Information | View Site

Audience Profile

  • 68% Female, 33% Male
  • Average Age: 34
  • Average Household income: $46, 306
  • Attended/Graduated College: 46%
  • Average User Session: 10:30

Overview
The following categories are popular areas for users to visit National Enquirer online:

  • Feature Articles and Cover Stories
  • Hollywood Picture of the Day
  • Mike Walker's Hollywood Behind the Screens
  • Get It First Daily News
  • Planet Tabloid - Discussion Boards
  • Survey / Poll
  • Contests

Advertising and Sponsorship Opportunities
Standard Banners: 468x60, $8.50 CPM
Pop-Up Window/ Interstitials: 300x300, $20.00 CPM
Mini Tower: 120x240, $15.00 CPM
Skyscrapers: 120x600, $17.50 CPM

Sponsorships are available in the following areas:

  • Home Page
  • Mike Walker Online Game
  • Features Story segments
  • Mike Walker's Hollywood Behind the Screens
  • Breaking News
  • Discussion Boards
  • Survey

Technical Specifications

Full Banner - 468x60 pixels

  • Maximum File Size: 12k (standard .gif image)
  • HTML/Richmedia allowed but limited per type of buy. (Please reference: Site limitations, Richmedia spec.)
  • Looping is accepted up to 3 rotations.
  • Alt text: 50 characters max (including spaces and punctuation)

Half Banner - 234x60 pixels

  • Maximum File Size: 8k (standard .gif image)
  • No HTML/Richmedia
  • No looping.
  • Alt text: 50 characters max (including spaces and punctuation)

Buttons - 120x60 pixels

  • Maximum File Size: 5k (GIF format only)
  • No looping
  • Alt text: 50 characters max (including spaces and punctuation)

Showcase Box - 120x90

  • GIF format only
  • Maximum File Size: 5k
  • No looping
  • Alt text: 50 characters max (including spaces and punctuation)

Pop Up Windows - 250x250

  • Maximum file size 12K
  • Static or Animated.
  • 2-week lead time required
  • AMI will accommodate Pop up Windows smaller that 150x150 standard.

Interstitial - 300x300

  • Maximum File Size: 12k (standard .gif image)
  • 30 second fade away smaller sizes okay

Rich Media Banner Specifications

  • Script must be an entirely self-contained in the ad unit (no code may be placed in the <head> or of any Lycos Network page).
  • Requires scheduling for testing and implementation.
  • Accepted conditionally.

Skyscraper - 120x600

  • Maximum size 12 k
  • Static Alt text: 50 characters max (including spaces and punctuation)

Mini Tower - 120x240

  • Maximum size 12 k
  • Max 3 loops
  • Alt text: 50 characters max (including spaces and punctuation)

Accepted Formats GIF, HTML, Rich Media

Contact Information
Advertising: adsales@cybereps.com
Traffic: traffic@cybereps.com



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