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We tell them how it works.
You can tell them why they should buy it.
Every hour of every day, upscale consumers
log onto HowStuffWorks.com.
They're curious about the workings of everything from computers and cars
to tattoos, toasters and telescopes. They want to know how they work.
How to separate the good stuff from the junk. And which ones are the newest
and best.
They're ready to check out your products and services,
too. That's why you need to advertise on HowStuffWorks.com!
Audience Profile
| Overview | Advertising Opportunities
| Technical Specifications | Contact
Information | View
Site
The site reaches educated, upscale and
confident consumers, who are computer literate, inquisitive and comfortable
with online purchasing. Plus, they're "early adopters" eager
to try new products -- and they're loyal once they've found what they're
looking for.
The Best Place to Reach a Big-Spending Audience
Gender:
Male: 70%
Female: 30%
Average Age:
Younger than 15: 13%
16-25: 34%
26-35: 20%
36-45: 12%
46-55: 10%
56 and Older: 11%
Average Education: 38% college and post-graduate
Primary Leisure Activities: Books; Internet (57% spend over 10
hours online); TV and Video Games
Primary Online Purchases: CDs, Computer-related products; Books
and Electronics
With 5000 articles, book and gadget
reviews, Q&As and useful links, HowStuffWorks.com is interactive,
compelling and refreshing.
| Featured Articles highlight
a popular item, and describe how it works in detail. |
Question of the Day answers
a question asked by a visitor. |
Link of the Day takes visitors
directly to a related site. |
| Book of the Day: Recommendations
by Marshall Brain boost sales! |
Gadget of the Day: Every
day, a cool new technology product is examined. |
Survey Archive: A comprehensive
database of visitor profiles and preferences. |
| News Archive: Where visitors
can search for previously-discussed topics (and see your ads). |
Super Useful Links: A direct
connection to other informative resources on the net. |
"How To" Articles
give advice on making projects easy to carry out. A great place to
advertise relevant products and services. |
| Amazing Factory Tours take
visitors on a in-depth virtual tour of interesting companies. |
Cool Places guide visitors
to the best places in the U.S. |
Archives list all articles
for reference |
"The Premier
Information, Education and Entertainment Source"
HowStuffWorks.com has received countless awards
for the quality of information and ease of navigation.
Plus, its popularity is leading to a television
and book series, monthly magazine, syndicated radio show and more!
See how well HowStuffWorks works!
Just one visit will convince you that HowStuffWorks.com
is the net's best place to advertise in these categories:
- Computers and the Internet
- Engines and Automotive
- Aviation and Transportation
- Electronics and Communications
- Health and Body
- Money and Finances
- Living and Entertainment
- Food
- Machines
- Around the House
- Cool
How Advertising on HowStuffWorks.com works
Choose the method that works best for you.
You'll find a variety of ways to make a compelling impression on HowStuffWorks.com
Integrated Category Sponsorship integrates
content both in text as well as graphical presence via multiple mediums.
$50 CPM
- Banner Packages (top/bottom)
- Advertorial
- Tile
- Text Links
Exclusive Category Sponsorship gives the
advertiser total exclusivity on all ads through out a category.
$10 CPM
Run-of-Category Packages let you sponsor
a specific category (ie., Money and Finances)
$5 CPM
- Banner Package (top/bottom)
- Advertorial
- Tile
- Text Link
Run-of-Site Packages
are the perfect choice when you want to reach the general HowStuffWorks.com
user.
$5 CPM
- Banner Package (top/bottom)
- Advertorial
- Tile
- Text Link
Newsletter Sponsorship sends your message
on a daily or weekly basis. Currently, it's a text-only option, with HTML
e-mails and graphic ads coming soon.
$3 CPM
Newsletter Subscribers
175,000 weekly
30,000 daily
Company Tour is a sensational public relations
opportunity, that takes an in-depth look at how your company "works."
It helps establish your brand and can serve as a third-party client/investor
relations tool, as well! A Company Tour consists of 3D interactive modelling,
video, and up to 20 pages of text.
$75k Flat Rate
Sizes, Specs, Deadlines and Other Requirements
Standard Material Requirements:
Banner Ads: 468 x 60 pixels, Maximum File Size: 12 K
Advertorial Button: 120 x 60, Maximum File Size: 8K
Advertorial Text: 100 characters
Tile: 125 x 125, Maximum File Size: 10K
Text Link: 100 characters
Accepted Formats:
GIF (preferred); Animated GIF (preferred); HTML; JavaScript; Flash.
Traffic: traffic@cybereps.com
Advertising: adsales@cybereps.com
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