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The #1 Source for the
Net-Generation Gamer
Future
Games Network is the largest independent
game resource network on the web. Edited by one of the most experienced
editorial teams in the industry, FGN provides consumers and developers
with a broad spectrum of cutting edge information, news, downloads, promotions
and contests covering all game platforms. FGN provides advertisers with
exceptional access to a large, predominantly male audience of technically
advanced gaming enthusiasts.
Audience Profile | Market
Research Industry Data | Site Overview
| Advertising Opportunities | Technical
Specifications | Sponsorship Opportunities
| Contact Information | View
Site
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FGN user profile reveals a technically advanced,
predominately male audience appealing to avid gamers, game designers
and developers. They're educated, with years of Internet experience,
and plan on purchasing gaming software, hardware and high-end electronics.
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Highly
Desirable Audience
(average age: 21)
- 94% are male
- 80% single/never been married
- 20% are college educated with a graduate,
or professional degree
Online Behavior
- FGN visitors spend, on average, 38 hours
a week online
- Each visit to FGN lasts for over 45 minutes
- 66% go online for downloading/purchasing
software
- 66% go online for game information
- 65% go online for entertainment
- 75% go online for game playing
- 35% go online for technology news
- 50% plan to purchase a product online
FGN Visitors Plan to Buy High-End
Products
- 45% Computer Hardware
- 49% Computer Software
- 30% Music CDs
- 27% DVD Movies
- 30% Books
- 20% Toys
Spreading the word
- FGN users have recommended the network
to an average of 11 people in last 30 days
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FGN
Visitors are Gaming Experts
- Years playing PC games: 7 years
- Years playing Console games: 9 years
- They spend 21 hours a week playing PC games
and 15 hours a week playing Console games
FGN Visitors are Big Spenders $$$
>>Plan to spend on games next 12 months
- Average is $400 per person
>>Types of games planned
for purchase next 12 months:
- 46% 3rd Person Action
- 60% 3D Shooter· 65% RPG (Role playing Games)
- 60% RTS (Real time strategy Games)
- 42% TBS (turn based strat. Games)
- 29% Sports Sims
- 38% Racing Sims
- 22% Flight Sims
- 23% Air Combat Sims
- 21% MilSims (Military Simulations)
- 32% Massive Multiplayer
>>Plan to buy gaming related
products next 12 months:
- 94% PC
- 56% Sony Playstation
- 45% Nintendo 64
- 44% Nintendo Gameboy
- 16% Sega Gamegear
- 15% Sega Dreamcast
>>Gaming systems Plan to purchase:
- 76% Playstation 2
- 30% Nintendo Cube
- 21% Sega Dreamcast
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| Source: FGN Visitor
Survey, conducted by Advantage Business Research August 2000 - 1500
respondents to survey |
- 30% of Internet users go online for games.
- 50% of game content users reported 10 or more
visits to gaming sites.
- From year end 1998 to Q3 1999, there was a 55%
growth in the number of online gamers.
- 40% of adult Internet users have changed their
views of specific brands due to information they received online!
Source: Cyber Dialogue, Jan. 2000
The Future Games Network is the ideal destination
for today's gaming enthusiasts. FGN is a tool for literally millions of
gamers who use the site to obtain reviews, tips and information on PC,
Mac, and console games.
FGN is not only known for superior content, it is
known for its high caliber promotional content. Users can enter a plethora
of contests and sweepstakes that are exclusive to FGN and promotional
partners ranging from PlayStation 2, Microsoft and Strategy First. The
site has a constant, ever-changing series of contests to keep visitors'
coming back, and delivers a loyal audience to advertisers.
FGN is a network of over fifty high quality gaming
sites that include streaming media and wireless communication opportunities.
FGN is a Yahoo Top 500, making it attractive to users and advertisers.
FGN is committed to generating
results for advertisers. Extensive opportunities abound on the site for
creative sponsorships, as well as more traditional media placement via
banners and buttons.
| Run of Network: PC + Console +
Hardware Channels |
| Creative Size |
Campaign Total (Net) |
| $2,500+ |
$5,000+ |
$10,000+ |
$20,000+ |
| Banner (486x60) |
$25 |
$20 |
$15 |
$10 |
| Skyscraper (148x800) |
$40 |
$30 |
$30 |
$25 |
| Margin Box (120x90) |
$10 |
$7.5 |
$5 |
$4 |
| Button (88x31) |
$2 |
$2 |
$1 |
$1 |
| Pop up Interstitials (250x250) |
$50 |
$45 |
$40 |
$40 |
| Game Developer Sites (Flipcode,
GDSE, AmiDev) |
| Creative Size |
Campaign Total (Net) |
| $2,500+ |
$5,000+ |
$10,000+ |
$20,000+ |
| Banner (486x60) |
$40 |
$30 |
$20 |
$15 |
| Margin Box (120x90) |
$20 |
$15 |
$10 |
$5 |
| Button (88x31) |
$4 |
$2 |
$1 |
$1 |
| Interstitials |
$55 |
$45 |
$35 |
$25 |
Targeting: add 20% premium to target specific
sites
Geo Targeting: N/A
Net CPM: Net Cost per one thousand impressions served.
FGN SPECS - All campaigns require 5 business
day lead time for testing
Skyscraper: 148x800, 30k max
Banner: 468x60 - 15k max Margin
Box: 120x90 - 10k max
Buttons: 88x31 - 4k max
Gamers Gazette Email Sponsor 25 word text + hotlink. File Types Accepted:
GIF or animated Gif, Flash and other rich media accepted, please inquire.
Pop-Up Interstitials: Maximum creative size: 250x250, Max file size 20k.
Cybereps is known for the ability to creative
and implement exclusive sponsorship opportunities. The FGN site is ripe
with numerous sponsorships for advertisers to consider.
| Sponsorship Opportunities: |
Gamers Gazette
Email Sponsor |
$550/ week |
$550/ week |
$500/ week |
$400/ week |
| WirelessOpportunities |
$10.00 |
$7.50 |
$5.00 |
$4.00 |
Advertising: adsales@cybereps.com
Traffic: traffic@cybereps.com
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