|
The Online Destination for Serious
Car Buyers
AutoWorld.com
is the web's most comprehensive database of new and used car pricing.
Published by the experts who developed the original Kelly Blue book database,
AutoWorld is the only site to offer eight indexes per model, with data
going back to 1985. AutoWorld is a must buy for advertisers looking to
reach consumers who are actively shopping for a car.
Overview | Audience
Profile | Automotive Research Summaries |
Advertising Rates & Opportunities | Contact
Information | View
Site
- An enormous searchable database of Automotive
content, dating back from 1985.
- Complete new and used car prices and evaluations.
- Buying Tips, including "car-talk" to familiarize
buyers with the right terms for negotiation.
- Auto World's exclusive "AutoClub", offers roadside
assistance, safety tips and discounts.
- Live consultants available helping and advising
serious consumers ready to buy.
The growth of online shopping has
intensified. Nowhere is this more evident than in the automotive category.
Currently, automotive is the third most popular area for online shopping.
Consumers are logging onto the Net to take advantage of the Web’s ability
to provide information to assist them in making one of their largest monetary
purchases. A recent study conducted by Advantage Business Research proves
AutoWorld.com’s visitors are primed for buying and utilizing the Internet
to its fullest. The survey also reveals interesting facts on their Internet
lifestyle habits.
Attracts an educated audience who use the Internet
as a resource tool to gain information and research products. In addition,
they value the convenience the Internet offers, making them smart and
informed shoppers.
Demographic Snapshot
- 78% are males
- 62% are between the ages of 18-44
- 54.4% are married, and average
household income is $73,500
- 43% of them hold professional/managerial
positions
Internet Experience/Usage
- 3.2 years of experience using the Internet
- 75% plan to purchase products online in
the coming year (20% increase over last year)
- 44% plan to purchase airline tickets online
- 73% use the Internet to research Automotive
information to assist in a purchase/lease
- 58% use the Internet for education
- 52% use the Internet for news and information
Reasons for Going Online
Plan to Purchase
AutoWorld.com.com
Visitor Profile, Spring 2000.
Conducted by Advantage Business Research; base: 390
More than 40% of adult
Internet users have changed their views of specific brands due to information
they received online. Among product categories, automobile brands were
the most likely to be reevaluated (21% of shoppers!). Automobiles also
led when online information prompted purchase of a different brand (24%
of shoppers!). Source: CyberDialogue,
Feb. 2000
Reasons for Shopping Online for a Car
Source: CyberShopper 1999
Automotive Trends
and Projections
- More than 65% of new-vehicle shoppers will use
the web by 2000
- The average online shopper visits six automotive
sites
- Shoppers spend more than 4 hours looking at auto
information online
- The number of people buying cars online will
reach 5% by 2000
Source: JDPowers, August 1999
For more information on automotive market, see
these detailed reports.
Car
Dealers Cruise into Website Development
First
Online Auto Sales Site
Competition
Among Auto Sites Picks
Run of Site Banner Ads
& Boxes:
- Top Banner Ads Run of Site 468x60:
$40 CPM
- Side Boxes Run of Site 125x125 Boxes:
$25 CPM
- Customized Sponsorships are Available:
Please inquire for pricing
Newsletter Opportunities:
AutoWorld's exclusive e-mail newsletter delivered to over 585,000
subscribers - growing on average by 200+ a day! Please inquire
for pricing & delivery schedules
Advertising: adsales@cybereps.com
Traffic: traffic@cybereps.com
|
