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3 WK reaches an audience of 300,000 adults. This site consists of 2 Internet only radio stations committed to alternative rock. 3WK has established a niche featuring the best new and old music which typically is not heard on FM radio. The first station, "3WK Undergroundradio" focuses on new rock, alternative, and indie label music. The second station, "3WK ClassicUndergroundradio" focuses on lesser known rock music from the '60s and '70s. Advertisers are able to take advantage of combining 30 second audio ads along with banner or flash enhanced ads for more effective advertising. These audio player banners have to be opened whenever a viewer starts listening within the audio player or when they want to see a song title Monthly
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